App Marketing & Ad Creative Guides
Practical, no-fluff guides to getting your app downloaded — written by an indie developer who runs these campaigns. Every guide ends with the fastest way to put it into practice.
Facebook App Install Ads: The Complete 2026 Guide
How to run Facebook app install ads step by step — campaign setup, creative specs, costs, and how to generate scroll-stopping creatives from your real app in seconds.
Read the guide →Instagram Ads for Apps: How to Promote Your App on Instagram
A practical guide to promoting your app with Instagram ads — formats, placements, creative rules that feel native to the feed, and how to make the ads in seconds.
Read the guide →App Ad Creatives: Best Practices That Actually Get Installs
What makes a mobile app ad creative convert: proven angles, hook formulas, why real screenshots beat stock art, and how many variations to test.
Read the guide →UGC Ads for Apps: How to Make User-Generated-Style Ads That Convert
What UGC ads are, why they outperform polished creatives, and how to generate authentic UGC-style ads for your app with AI — no creators required.
Read the guide →TikTok Ads for Apps: App Install Campaigns That Work in 2026
How to promote your app with TikTok ads — App Promotion campaigns, image carousel ads, native creative rules, and how to generate 9:16 carousel creatives fast.
Read the guide →Carousel Ads for Apps: Specs, Examples & the 3-Slide Structure
Carousel ad specs for Meta (1:1) and TikTok (9:16), the hook → value → CTA slide structure that earns the swipe, and how to generate a full carousel in one click.
Read the guide →Instagram Carousel Ads: Sizes, Specs & Examples for Apps
Instagram carousel ad sizes (1080×1080 feed, 1080×1920 Stories), how many cards to use, the slide structure that earns the swipe, and how to generate a full carousel for your app in one click.
Read the guide →App Store In-App Events: Image Sizes, Examples & How to Create Them
Everything about App Store in-app events — the exact image sizes (event card 1920×1080, details page 1080×1920), Apple's no-text rule, metadata limits, and how to generate compliant graphics.
Read the guide →In-App Event Ideas: 10 App Store Event Examples That Work
Ten in-app event ideas any app can run — version launches, challenges, seasonal moments — with real App Store examples and how to produce the event artwork in one step.
Read the guide →How to Promote Your App in 2026: 9 Ways That Get Downloads
Nine proven ways to promote your mobile app — ASO, in-app events, Meta and TikTok ads, UGC, communities and more — ranked by how fast they drive real downloads.
Read the guide →AI Ad Generator for Apps: Creatives From Your App Store Link
How an AI ad generator turns your App Store or Google Play link into finished ad creatives — with your real screenshots and logo baked in, not generic stock art.
Read the guide →App Install Ads Cost in 2026: CPI Benchmarks + How to Pay Less
Real cost-per-install benchmarks for Meta and TikTok app campaigns, what drives your CPI up, and the single biggest lever for lowering it: creative testing.
Read the guide →Skip the design work entirely
Paste your App Store or Google Play link and generate finished ad creatives — your real screenshots and logo baked in.
Generate your first ad FREE →